Don't get upset, I'm not saying DeGale sounds that great (dabuturesfright)... but Kells accent is dreadful. All this saying "were" instead of "was", like,"Ree-to pet, eeet were raaaahhht good'un, so it were!" etc. Sounds like a re****ed Hobbit from LOTR. Not a good advert.
Let's all chip in for some elocution lessons for the lad! Seriously though, who gives a ******'s how he talks.