How do boxers determine there worth? What I mean is, how do Boxers know when to turn down a promoters offer when to offered a fight(s). For example Caleb Plant not accepting anything less then $10 million dollars to fight Canelo despite never fighting a A+ or B level fighter. Another example is from the UK a fighter by the name of Callum Johnson who was under Eddie Hearn Matchroom stable. He Callum rejected several offers from Matchroom to fight Joshua Buatsi saying the offers weren’t good enough. With other sports you have statistics and pedigree to show your worth. However with boxing is much much more different if able to sell tickets, have a good following and you’ll probably go further.
Basically there team or management handle all of the negotiations. They’ll use pro record, accomplishments, ticket sales, social media following plus whatever country the fighter is from as selling points to determine a contract price. They discuss with the fighter what they are going to try and get them usually don’t involve the fighter too much in the process because they don’t want to worry the fighter or take his focus off of the training. They’ll say we went for this and they offered that and now we’re countering at this etc….I’ve actually witnessed this a few years ago, but when I did it was also before social media.
Basic maths. People rag on Tommy Fury for not taking $1m to fight one of the Paulo bro's But a little basic math you can work out he is worth more than that. Atleast double if not triple. (If they are generating the current PPV buys they claim) It would be the most competitive fight so far also. Don't be surprised if they pay him what he wants.
