How does Eddie Hearn and Stubhub work ?

Discussion in 'British Boxing Forum' started by Secret Service US, Nov 27, 2018.


  1. Secret Service US

    Secret Service US New Member banned Full Member

    77
    42
    Nov 10, 2018
    I have always been really intrested in this. How does the relationship between Matchroom and Stubhub work ?

    A lot of accusations of inflating prices on the secondary markets. How does Edward profit from all of this ?

    I’m not really the type of guy to go to the stadiums etc
    But for fights like Joshua-Wilder or Joshua-Fury very intrested.
    So it’s crucial to know some of Eddie Hearn’s fleecing tricks up his sleeve
     
  2. BoxingABC1

    BoxingABC1 Boxing Addict Full Member

    5,490
    4,724
    Sep 21, 2016
    I've got stadium tickets at face value on StubHub on a few occasions. People always moan about not being able to get tickets as they've all been given to StubHub to sell for inflated prices but i can't see it. I've never even had the slightest of problems getting tickets for big Matchroom events through StubHub. As long as you're on the website as they go on sale, it's fine.

    But shouldn't you be more concerned about protecting US politicians or something?
     
  3. SambaKing1993

    SambaKing1993 Don't do it Zachary! Full Member

    1,668
    2,119
    Sep 17, 2018
    Well I know Steve Goodwin has alluded to the fact that Matchroom make money in this deal that effectively helps rip off the fans.

    The fact that Steve, who is a financial expert (that's his other job) and who gets on great with Eddie & is involved in the business, acknowledges this fact, well that tells me everything I need to know.

    Yet they have the audacity to turn down Wilder's 50 million offer because 'they owe it to the fans'. You can't make it up. Sorry, I couldn't help myself.
     
    cole27, Gatekeeper and Sonny1 like this.
  4. BoxingABC1

    BoxingABC1 Boxing Addict Full Member

    5,490
    4,724
    Sep 21, 2016
    to be fair, they probably should make money on the deal. 1, StubHub are effectively a sponsor, 2, they're tickets to a Matchroom show, they probably should get a percentage if people are selling Matchroom's tickets for more than they're worth.

    BUT...if Matchroom are the ones agreeing to take tickets off the general sale, to put onto the secondary market, and not fans or touts buying and trying to sell for more than they paid, then it's plain disgusting.
     
    Scissors likes this.
  5. chrisfinch

    chrisfinch Boxing Addict Full Member

    4,155
    614
    Mar 21, 2009
    Thought it was fairly obvious what goes on. Eddie ‘reserves’ x amount of tickets for StubHub that never make it on public sale. StubHub then sell them on for theinflated rate, presumably with Matchroom getting a further cut on top of whatever SH paid them in the first place.
     
  6. chatty

    chatty Boxing Addict Full Member

    7,413
    1,067
    Aug 18, 2009
    I don't think they can get away with it now due to new laws but it was alleged to have worked that stubhub would buy large sections of the tickets at price and then sell. Them on at an inflated cost as it selling out in seconds ramped up demand.

    Basically Eddie doesn't have to worry about the stadium not selling as Stubhub have already taken care of that, his gate is all paid up in full essentially before it goes on sale. Stub hub get there profit from inflating the market.

    I've been for tickets before, not Match room tbf where its sold out and the website instantly directs you to the secondary market where prices have doubled before its official sold out.
     
  7. SambaKing1993

    SambaKing1993 Don't do it Zachary! Full Member

    1,668
    2,119
    Sep 17, 2018
    The latter is what I, and Steve Goodwin among others, are alluding to.

    Disgusting indeed.
     
  8. Secret Service US

    Secret Service US New Member banned Full Member

    77
    42
    Nov 10, 2018
    First of all i’m British, I couldn’t care less about yankland,secondly, these critics of stubhub hasn’t come from no-where.

    I just wanted to gain insight into how Matchroom profit from these relationship ?
     
  9. Secret Service US

    Secret Service US New Member banned Full Member

    77
    42
    Nov 10, 2018
    So in a situation where it fails to sell out, Don’t Matchroom lose money from this

    Is it only PPV Shows where they employ this model or is it for every show.
     
  10. TonyHayers

    TonyHayers Well-Known Member banned Full Member

    2,863
    2,375
    Nov 1, 2018
    I'd guess that the only way this works is if you are putting on a show that is a guaranteed sellout. Why go through the process of buying up tickets to sell at an inflated price to increase profit if the general public can buy face value tickets? Or, if ticket prices exceed demand you end up in the position of needing to reduce price or even just give them away.

    Big Joshua fights will inevitably be like this as there's high demand, but a lot of the smaller shows don't sell out anyway.
     
  11. carlingeight

    carlingeight Active Member Full Member

    1,466
    1,760
    May 15, 2016
    I don't think there's anything too complicated about it mate. StubHub sponsor Matchroom. They do this for the same reason any company sponsors sporting events or athletes; to build brand awareness, drive sales etc.

    Matchroom get a regular truckload of sponsorship money, and in return they continue plastering the StubHub logo everywhere they can (and by using them as an 'official ticket partner' which I'll get to).

    The contentious part is that StubHub make money by utterly ripping off fans. They prey on fans loving their favourite music artists or sports stars so much, that they're willing to pay way over face value for tickets.

    The problem with exploiting and fleecing fans is the backlash they are bound to receive. For example they are slated and condemned by many music artists who seemingly don't like their fans being exploited.

    So the constant battle for the StubHub marketing team is for them to be seen as legitimate and not just the bottom-feeding touts they are. One way to do this is getting 'partners' (e.g. Matchroom) to sell original tickets on their website. You've just got to remember that StubHub offer little value as a ticketing platform. This is the age of Cloud computing, pick any of the thousands of computer science students graduating each year and any of them can whip up a ticketing website with unlimited capacity.

    I don't think Hearn or Matchroom are directly involved in the secondary market. I don't think they keep a bunch of tickets held back just for StubHub to resell. The tickets just go on general sale, and thousands of touts all over the world are in for them knowing they can make a quick buck from real fans. StubHub get their slice which in turn allows them to pay the likes of Hearn and Matchroom so much sponsorship money.
     
  12. Trafford

    Trafford Well-Known Member Full Member

    2,935
    2,834
    Sep 29, 2018
    My understanding was that Matchroom release tickets on launch day. Of the 80,000 arena they launch with 65,000 tickets on release of which 25,000 through ticketmaster on true general sale. They directly sell 40,000 to stubhub (which are registered as sales) matchroom can then say it’s nearly sold out within a week to help drive sales and buzz. They then agree for selling to stubhub such a large number at face value or likely discounted they split the profit over face value 50/50. Stubhub act as a ticket seller like the fighters do and Matchroom make larger profits and announce that the tickets are flying out to drive traffic to stubhub. Once they are sold Matchroom release the final 15,000 tickets. That was always my understanding of it. There is no record of how many tickets are sold through which means. Matchroom need to sell the ticket and have profit margins built in a similar way as when the pay fighters to sell tickets. I could be wrong but I know that’s how the music industry tickets sales used to work 5 years or so ago.
     
  13. Gatekeeper

    Gatekeeper Well-Known Member Full Member

    2,367
    2,985
    Oct 18, 2009
    Saint Edward ripping off the fans !?!?! Surely not !

    Saint Edward is the man who has worked tirelessly to get big fights off PPV and on to terrestrial television because he loves and respects the fans, it's only the overlords at Sky who have forced Saint Eddie to put every single fight of note on PPV, of course even then Saint Eddie fought tirelessly to reduce the PPV price down to £10 but sadly the Sky slave masters blocked him again.
     
  14. Jurgen

    Jurgen Pay Per Pudding Advisor banned Full Member

    13,211
    19,138
    Sep 30, 2016
    Works exactly the same tried and trusted way to con the PPV Mugths - hype the fight and the mugths will be parted from their cash.

    Whether PPV or tickets - the mugging is all the same
     
  15. Xplosive

    Xplosive Obsessed with Boxing Full Member

    24,092
    9,464
    Jun 23, 2008
    Eddie Germ is simply a young, British Arum.
     
    Jurgen likes this.