How in blue hell does Fury v Schwartz generate 15 million plus in revenue ?

They are looking at it as a subscription driver. The number one division is the heavyweights ESPN will want a seat at the table for the Wilder- Fury -AJ/Ruiz fights. The fights will be PPV on ESPN and based on ESPN+ biggest draw the UFC you will need to buy ESPN+ in order to buy the PPV. Which is crazy that you can’t just buy it the generic way.

But for TopRank to prove themselves they need to be in the heavyweight mix. Fury was the only one available so they have paid big money to tie him up. If they get Fury vs Wilder 2 and 3 and an AJ PPV out of it. That’s likely to be 3 x their investment back.

The money long term is in the subscription model and to make that work the need to build their subscriber base substantially.

 

Weird thing is that it actually seems to have made a profit, you can't make that up!
A fool and his money...