Surely if marketed right, this could be a big PPV seller. They should both be offered big money to make this fight, this is the only good fight in the division. I know they've said they won't fight each other, but put the money in front of their noses and they may consider it. I think prime Vitali hammers his brother, not sure now.
In the post-fight press conference, Wlad said he won't fight Vitali because of a promise they made to their mother. 90% it won't happen.
There are some things money can't buy and I don't think money can buy this fight. Frankly, I think they're above the idea and given that they are both financially set, there's no reason the money would persuade them to do it. Sometimes, it may make dollars, but not make sense.
As of now, the fight won't sell because no one believes they would go at eachother hard. However, let's say their mom died(don't have to worry about her begging them not to fight eachother). Let's also say Vitali catches Wlad givin his wife a dickie ride. If something like that were to happen, then the fight would be a big seller.
I think you would have to start with 1 billion $'s each and the right to rule Ukraine and work up from there. This would have to be garunted in advance
I agree with Champions forever, I imagine a very dull fight where niether guy wants to hurt the other.