I RESPECT Hearnz as a top promoter, wish him well in U.S... BUT to be successful

Boxing in the UK plays like 5th fiddle to football (soccer). Football is literally never off the tv or radio, even in it's supposed "off-season", and there's a world cup this year. Boxing will get a mention on a fri/sat afternoon on Sky, but I can't remember the last time it was on the BBC (pro-level) unless it's a major fight.

The vast majority of casual fans in the UK would struggle to name 3 current fighters, and they would all be in the HW division.

I respect FW as a businessman, but he's done next to nothing to raise the profile of the sport over here. Constant PPV's for bull**** cards just means that the casual fan as well as the dedicated followe feel they're being ripped off. Hearn is guilty of this, but in fairness has done a good job of getting Joshua into the public psyche.

The average casual doesn't give a toss how technically sound BJS is, they want to know if he's going to be in a life and death war with a hated rival. Cus d'Amato was spot on about entertaining the crowd.

Long and short is, Eddie has work to do here first. He could really do with a 90's style Benn/Eubank rivalry IMO. Back then, you'd have fighters from near enough all weight divisions appearing on prime-time TV, on shows that were and were not related to boxing.