This controversy being at least partially staged is supported by the fact that the short promotional window brought on by pushing the fight up to March required something exceptional to balance out this marketing disadvantage. With the play this story has gotten, I think that the initial projections of 3 million plus are plausible enough.
The two best boxers in the world, head & shoulders above the rest. The first time for a while it's P4P #1 v #2 (First since Whitaker v Chavez?) In one corner, Floyd Mayweather. Brash, arrogant, confident. He sells tickets against anyone. In the other, Manny Pacquiao. Hugely popular, hailed the modern day Henry Armstrong. Both on the back of very impressive wins. Two trainers - Floyd Sr (obviously Roger will be his main trainer, I know) & Freddie Roach - who genuinely hate each other. Hyped beyond belief already. The steriod testing issue has got this all over the sports websites, papers, forums etc. Clash of styles. Defensive genius v offensive mastermind. The two biggest promotional companies going head-to-head. Oscar promoting in support of Floyd - former foe - against Pacquiao - former foe. Mayweather against former promotor Arum. Common opponents. Under whatever circumstances they might be, Pacquiao battered Oscar - something Floyd didn't really do - and Floyd outclasses and bamboozled Marquez, something Pacquiao couldn't really do. Genuine 50/50, or at least it appears to be. Both top level elites, both future ATG's, both with an amazing amount of success and both appear to the public at times unbeatable. With all that, there is so many different factors and angles in which to sell this fight from. It's already got huge publicity with the steroids issue. And it's already big enough in it's own right without any promotion. If they promote this well, include all the different aspects and detail and plot they can, this could easily do 3.5 million. I'm sure of it. This will be huge. Hell, it will do **** loads over here and it's at 4am with no Brit in sight.
I just came from a friend's house where everyone there was (pro MMA-anti boxing) and them fools were arguing that boxing is dead. This fight will do a minimum of 3 million buys and every ignorant boxing hater will have to eat their words.