is DAZN making money ?

Yes it was thriving largely because of Hearn's shows. He put on some great domestic cards. Then he signed the deal with DAZN and all the British fighters under Hearn have started to request fights on DAZN cards because the purses are far larger. As a result our domestic content in the UK on Sky has totally dived in quality. Just look at some of the cards that have been put on normal Sky and compare them with 2017 and 2018. Dave Allen v David Price now has a "big fight" feel to it which is tragic. As I said, Adam Smith has openly acknowledged that the standard of the Sky Matchroom cards has gone down drastically.

Your second paragraph sums it up. Like I said DAZN so far has demonstrated that it is bad for boxing. Too much money for fighters fighting in fights that are simply not in demand from the fans.

 

More money will bring in more talent, small time popcorn pimps who can't compete with the Macks....need to limp their way into Bolivia

 

Unfortunately, the money is thrown in with huge inefficiency. So, it's more like a good thing for boxers, but not necessarily for boxing.

 

As of now, they will be making huge losses - over paying boxers as Barry Hearn confirmed a few weeks ago - and the doubling of the subs is a clear sign the numbers were not adding up. However, they would have accounted for significant loss-making in the first couple of years and see that cost as an investment in future profit. They are in for the long haul it would seem. It just appears, because they increased the subscription price, they have been disappointed by the starting point.

They also miscalculated that people would pick and choose the months they subscribed and used the service as a bargain basement de facto PPV option and cherry-picked the fights they wanted to see...

 

Boxers in general are underpaid & the goal is to ensure boxers are paid more than anybody else...Mayweather greatest contribution to boxing was increasing the ambitions and demands of boxers, if the current Small-time pimp promoters can't keep up...They need to step aside & the long game Macks will naturally take over

 

Just going off what Hearn senior said, that in his view DAZN were having to pay more than the market can support because the networks fighting to get boxers signed to them has created a seller's market... at the top end obviously. Below that level, then yeah you're right, boxers can struggle to make a living...

 

DAZN must be one of the worst brand names of all times

 

They literally blew their entire budget of first-wave advertising in the US on a series of ads trying to tell people how to pronounce it.

It’s like some overseas ad exec’s idea of a “street cred” American company name.

 

John Skipper former ESPN CEO is in charge. The big play DAZN is waiting to make is when the SEC and B1G college football tv contracts come up for renewal. He wants to purchase the rights to one or both. That will get them a huge subscription base. Boxing is just a niche sport they have bigger fish to catch.

 

If I didn't know better I would think they are a money laundering operation. Hard to believe they can or would throw that kind of legitimate money around.

 

Exactly. They started with boxing as it was the only avaliable sport

 

Who cares they are making great fights!!!

 

This. DAZN is taking a big gamble that streaming fights will be king in the near future with them controlling the market. If everything goes as planned they would turn a huge profit, but at the moment they seem to be throwing money away.

 

This is like the PBC déjà vu all over again

 

The whole premise was PPV fights without the PPV price. I don’t see a lot of PPV level fights.

Many cards are FS1 or lower. Some have a PPV name like GGG but as seen this past weekend it’s against a no-name opponent.

Or it’s basically unknown (except to hardcore fans) Europeans and others in WBSS fights that don’t have outside appeal.

Not to mention repeated streaming issues, low production values and subpar commentary.

Not the kind of fare to get me to subscribe and I’m their target audience.- boxing fan with disposable income.