next paragraph from the article "However Jimmie Johnson 24/7: Race to Daytona was subject to a different set of rules. Creative Artists Agency (one of Hollywoods top talent agencies) represents the likes of Brad Pitt, George Clooney, Tom Cruise, Will Smith, Tom Hanks, Robert De Niro, Julia Roberts, Oprah Winfrey, Steven Spielberg, and James Cameron. Jimmie Johnson is one of its clients. Sources say that, at the request of CAA, Lombardo asked HBO Sports to produce the Jimmie Johnson show. Greenburg, these sources say, was lukewarm to the idea. But he reports to Lombardo and a deal was struck. HBO paid the production costs for Jimmie Johnson 24/7 and also a license fee to Johnson. As part of the horse-trading, Lombardo agreed that the money wouldnt come out of the sports department budget."