Is the Wilder Fury promotional campaign reaching casuals?

I would like to know about the strategy they're using to promote this fight as well. I never see any fights being promoted outside of the boxing websites I visit. I'm obviously not using whatever outlets they use to reach the casual fan.

 

Yes Attracting the casuals and alienating the genuine boxing fans i think

 

Like or hate Eddie Hearn his statement that Wilder has been horrifically promoted is generous, as it implies he had any strategic promoting at all. You can say they were protecting him etc (I like him but his resume is incredibly pathetic after 40 fights). It tells me they were not confident enough to put him in with Miller or Brezeale etc to build him. On 20/22 fights he was still fighting the likes of Owen Beck with 10 defeats (same stage AJ has fought Wlad/Parker/Povetkin.) It takes 35/37 fights he fights Malick Scott/Stiverne. First live opponents in terms of records. ESPINOZA says he’ll be happy with 400,000 PPV buys. Good luck with that. No casuals outside Alabama know who Wilder is.

 

Nope, it's missing that market and missing by a long way from what I am seeing.

The press conferences are not helping and are not going to help, it's just set up all wrong, having the two of them on stage shouting and screaming the same old rubbish isn't going to get casual fans excited.

Mayweather and McGregor worked because they both had huge fan bases and both sets of fans bought in to it, Wilder and Fury don't have huge fan bases and not many people feel emotionally invested in the argument.

It just doesn't feel like a big fight, also Joshua isn't helping because most casuals regard him as the number one Heavyweight and because he isn't involved it's seen as just another heavyweight fight between (at best) 2 and 3 in the division.

And that's because love or hate him Hearn has promoted Joshua that well.

They needed targeted advertising for casual fans, heavy on social media, some radio, TV, actually all platforms but even then the problem is that costs a lot of time and money (and it's been quite a short run up)..

Also a fight like this needs some really good highlights or something to grab people attention..

Wilder is fine, he has lots of violent finishes but what highlights can you show of Fury to get casual fans genuinely excited?

Fury shouting "you big dosser" isn't a highlight, it's embarrassing and outdated, Sefer Seferi highlights? Pianeta highlights?

And this is another reason why Fury needed a couple more fights, how are you selling Fury in 2018/19 to a casual audience.

And don't say the words "Lineal Champion", they mean absolutely nothing to casual boxing fans, casual boxing fans just want to see genuine needle/beef, they want to be emotionally invested in the fight, people love to argue online, people love to pick a side and the promoters haven't tapped in to that.

It could still do great numbers but I think Finkel and FW need to start working a lot harder than they are, this isn't a fight that will sell itself, this needs to be fed to the casuals, maybe even force fed.

 

The where on First take (number 1 morning sports talk Show in America) on monday. I've seen a couple of article about the fight on yahoo sports, which rare as yahoo barely covers anything not involving Mayweather or Canelo. Also my youtube news feed is littered with videos about the fight.
I don't know, I guess we have to see wait and see if all these promotion will translate to ppv demand.

 

Making rounds in the hip-hop circles.
I'm definitely riding with Wilder in this fight but, Fury is a great salesman. He actually has 3x more views than Wilder for his interview.

This content is protected

This content is protected

 

They need to do some appearances on popular talk shows that aren't related to sports. There are a lot of people who become fans of the person, but not the sport, and get emotionally involved in all the trash talk. It doesn't matter that Fury is usually a boring fighter, because all they will see is a huge man talking **** about knocking someone out. Wilders record will look amazing, and it won't matter to them that a lot of those wins weren't against great competition. I use to love all the trash talking, and would take sides like it was personal. I way too emotionally involved in the buildup. I finally realized talking tough didn't mean anything once the fight started. Boxing was actually a lot more entertaining when I thought like that. I can still remember getting emotional and feeling stunned as a kid when Shannon Briggs got knocked out in his first loss. I couldn't believe it was really happening. Now I find him extremely obnoxious lol.

 

This fight is being woefully promoted . . . It looks like an amateur job. Actually though both boxers are talking smack it is apparent it is just staged. . . . The fight should have been delayed until after Fury had a couple of more fights and against credible top 10 opposition like Zhilei Zhang and Dominic Breazeale showcasing them on free TV.

 

It's a little weird when Wilder and Tyson speak respectfully of each other one minute, and then are up in each others faces the next. The getting all up in each others faces becomes more of an act if they're praising each other just before. I like the confrontations though, even if I do feel like its an act.

 

I was kinda shocked to see them both with multiple appearances on American talk shows, and then they talked about it on the local news. Not sure this answers your question but they’re definitely trying harder than they have in the past

 

I guess not, since it hasn't reached me. I think I saw a thread on this forum about them talking **** at each other but I wasn't about to click that ****.

 

Its being promoted on SkySports under the "WWE" section.

 

To be honest this nice guy and talk stuff is absolutely disasterous fight. You cannot have all this nice talk stuff, handshakes, pleasantaries and then a staged beef in press conferences, it looks utterly fake.

Tyson was shot to **** against Lewis in 2002 but that fight was marketed beautifully to attract the 1 million PPV buys at the time and it was done via all the crazy, lunatic antics, shouting, screaming, no joint weigh ins. That is how the Wilder and Fury fight should have been promoted.

 

they are trying their hardest, infact some would say they are trying too hard. Strangely im finding what the promoters are saying worse than the fighters, the fighters are just screaming in to each others faces but the promoters are trying to convince us this is so much bigger than it really is. Its a big fight, its a good fight but this isnt no super fight and its to find out who is number 2. We already know who number 1 is regardless of what you think of Joshua and Hearn.