Subjective. Its in the interests of the promotion who normally have a stable of fighters to promote them as best as they can according to their talent popularity etc for the most profitable show. Thats no diffrent to Bob Arum and his stable of fighters. Or Sports Network with Frank Warren and his fighters. Except all the fighters are treated as seperate entities. Its an entirely diffrent business model thats vastly more rewarding than MMA espcially the UFC.
As far as i know he was a boxercise instructor but thats as far as it goes. Other than that he's a first class *****.