Joshua and Whyte

Lets not forget that Whyte had significant dance partners in both Parker (a former world champ who recently fought Joshua) and Chisora who himself is a popular fighter. He was not alone in attracting those ppv figures. That said, he took the opportunity to entertain in both fights and raise his stock significantly, coupled with Joshua giving him the shove off at the end of the Chisora fight. Joshua publicly knocking back like that was probably the best thing to happen to him alongside his victories in making him more of an attraction to the casual market.