I think those hoping Hearn ends up in tears won't ever really see their dream come true. Let's say the above happens and in the midst of Wilder and Joshua going to war Joshua gets caught and gets stopped. The rematch is arguably even bigger. Hearn will make even more money. When you get to Joshua's level people aren't going to put off by you losing. Didn't happen with Lewis, or Tyson, or Holyfield. In this country it didn't happen with Bruno, Khan, Froch or Haye. All of those ended up in massive fights after they lost. Indeed, their biggest fights were after they'd been beaten. Hatton's biggest fight was against Floyd but even after that he could still do stadium fights domestically and do megamoney in Vegas. Genuinely think it's more hope than expectation for some as to what a Joshua loss would mean for Joshua and Hearn.