Kamaru Usman & Colby Covington Almost OUTSELL Canelo Alvarez

Discussion in 'World Boxing Forum' started by mark ant, Nov 24, 2021.

  1. jaytxxl

    jaytxxl Well-Known Member Full Member

    Mar 1, 2010
    Another factor was UFC 267 PPV was just a week prior to 268.
  2. MixedMartialLaw

    MixedMartialLaw Boards don’t hit back Full Member

    Jun 30, 2021
    That was an amazingly well put together card by the UFC top to bottom, which the UFC is pretty good at in general with their PPVs. Boxing needs to get its acts together and stack their PPV cards if they want people buying them. Canelo is probably the only guy who can sell a card on his name alone.

    Look at the poor numbers Crawford just did.
    HellSpawn86 likes this.
  3. Sheikh

    Sheikh Well-Known Member Full Member

    Jun 4, 2007
    Another thing about Canelo is his PPV buys are from the Mexican fans only who will always support him. Canelo does not have much crossover appeal to other non-Mexican/Hispanic fans.

    he is not a de la hoya or tyson
    Last edited: Nov 24, 2021
  4. DirtyDan

    DirtyDan Worst Poster of 2015 Full Member

    Oct 30, 2011
    Canelo has been pretty much the face of boxing since Floyd's retirement as well as being the p4p number 1. I think he might be the most famous Mexican in modern history, he has mass appeal and popularity in Mexico, pretty much everyone knows who he is. The UFC doesn't have a fighter with the popularity of Canelo so I'm not surprised. I'm pretty sure Canelo can easily do over a million ppv buys but a lot of his general fanbase don't know who he's fighting, mostly Euro level title holders nobody has heard of outside of the UK.
    HellSpawn86 likes this.
  5. Koli55

    Koli55 Member Full Member

    Mar 19, 2021
    Joshua is another fighter who can make 1M-1,5M PPV buys, easily actually. But that is cheap UK style PPV, so not really comparable to expensive $$$ PPV revenues.
    Hanz Cholo and HellSpawn86 like this.
  6. TMLT87

    TMLT87 Member Full Member

    Feb 21, 2021
    Conor is a far, far bigger star than Canelo.
    MixedMartialLaw and kirk like this.
  7. TMLT87

    TMLT87 Member Full Member

    Feb 21, 2021
    The UFC was doing half as many events per year back in 06-09, barely travelled outside of America, were on Spike TV, didnt get proper mainstream media coverage/acceptance. There was like a cult American frat boy culture around it back then with the Tapout/Affliction shirts etc which died, but the UFC is as a whole bigger and more established now, especially internationally.

    The UFC is having its best financial year ever right now.

    Raw and Smackdown gets better ratings than both the UFC and boxing, by a lot, and has done for a long time. Its just a different kind of product. UFC generally gets better ratings than Top Rank on the same network though.

    You were disappointed with UFC 268? the consensus right now is that it was one of the best UFC cards ever.
    Hanz Cholo likes this.
  8. kirk

    kirk l l l Staff Member

    Jul 26, 2004
    Im actually surprised Canelo beat the UFC head to head on this particular night to be honest.

    UFC had a pretty stacked card that night with multiple anticipated matchups.

    Plant isnt that well known and the fight itself wasnt 1) that appealing from an action standpoint, or 2) that appealing from a competitive standpoint (outside of a few people like me that thought it had potential to be somewhat interesting)

    There was no real drama here though. Drama as in danger.

    So for Canelo to be in that situation and still out perform the UFC card, is somewhat impressive.
    Reppin501 and ShovelHook like this.
  9. kirk

    kirk l l l Staff Member

    Jul 26, 2004
    Im not sure people who question the UFCs popularity are paying attention.

    Go look at the metrics. Youtube views, social medias, google trends. Look at their infastructure, how many shows they do, how many employees they have, (that takes $$$ to maintain), how far their reach has become, ect ect.

    If you think UFC was bigger in the 90s, because more people were wearing tap out shirts... eh.., idk.

    UFC is raking it in, and while popularity will always have cycles, its doing relatively well at the moment, all things considered.
  10. tee_birch

    tee_birch Well-Known Member Full Member

    Jul 6, 2014
    UFC stack their cards and the fans always show up. Put £1 on the favourite for every fight on the UFC card, then do the same on a boxing card. Night and day.

    Imagine if it was McGregor fighting at the same time. UFC would trounce Canelo (Not because McGregor is a better fighter, which he clearly isn’t. But is a much bigger star)
  11. JOKER

    JOKER "He is greater." — AdamT on Pac > Fluid Jr. Full Member

    Dec 18, 2019
    One thing to consider...

    National retail chains Hooters and Buffalo Wild Wings were playing the UFC card. They have exclusive deals/pricing. If there's a UFC card, big or small, it's at Hooters and Buffalo Wild Wings.

    Hooters will sometimes on a rare occasion play a big boxing match. I've seen Pacquiao-Bradley III, Pacquiao-Vargas, and Fury-Wilder.
    ShovelHook and kirk like this.
  12. ShovelHook

    ShovelHook Boxing Addict Full Member

    Jul 22, 2019
    I've seen MMA fans ranting and raving about one of the worst PPV cards in recent boxing history somehow beating one of the most stacked UFC cards ever being some big W. The Weasle is leading that charge and has no objectivity on the matter.
    kirk likes this.
  13. ShovelHook

    ShovelHook Boxing Addict Full Member

    Jul 22, 2019
    Except it was not put on PPV and was marketed as being one on the house for the fans.
  14. MeatFeastMan

    MeatFeastMan Active Member Full Member

    Jan 4, 2018
    Yes, but no. £25 might seem cheap when you convert it to dollars, but you also have to consider how many more people in the UK are struggling financially compared to the US. Most people can't even think of trying to pay £25, and barely anyone watches boxing in the UK. It's all football, that's all we really watch.

    £25 is nuts. So 1m is very very impressive.
  15. Goose

    Goose Russian oligarch Full Member

    Mar 2, 2005
    That Canelo card was absolute shite....against a stacked UFC card. Its only a testament to Canelos general popularity.

    What I'm more curious about is what were the fighters purses? I read somewhere that Canelo was going to pocket $40M for this one fight and Plant $10.
    If UFC sales were comparable, what did Usman and Covington make?
    ShovelHook likes this.