Im actually surprised it did that much. Anyone that thought this was a 1m ppv fight is seriously delusional. Sure Canelo has a huge mexican following but other than that nobody gives a sh@t about canelo. He has very few casual fans. Khan has no fans here in the states outside of a very very small group of muslims and a handful of brits.
So because Canelo headlines two PPV's prior he's not allowed to do 460k against someone like Khan? You guys got it all ****ed up. 460k or 600k, no question who's going to be the A-side.
And at least 95% of them were Americans of Pakistani origin or British expats. The Mexican Americans have turned their backs on Canelo since he started acting like a big ginger diva holding the MW belt hostage at a ridiculous CW whilst refusing to defend it against actual MWs at the full MW limit.
A lot of casuals don't even think about that. He's had 1 voluntary defense that Golovkin agreed to, I'd hardly call that holding the title hostage.
That's a good number, and a moneymaker. Guaranteed purses were $6.23 million for everyone (not including PPV upside on the back end). 460k buys X $70 average selling price = ~$32 million 50% take rate (what they pay to providers)= ~$16 mil Gross profit before other expenses and revenue streams = approximately $16 mil, less the extra paid to Canelo and Khan. That's good business.
This:deal But some people can't help but be Big Drama Queens. Must be where the expression "big drama show" came from.
Not sustainable, but it served its purpose, which is to maximize the marketing hype of Canelo-GGG. :good The build-up has been perfectly executed from both sides. Now they just need to not mess it up and get the fight made for the fall.