Koscheck Vs Hendricks Alan Belcher Vs Paul Harris: UFC on FOX 3

I think the fact there's 3 interesting and exciting matchups make it very, very interesting. No humongous names, but the UFC roster is dense enough to justify this card IMO. They're trying to build 'stars' or indeed viable contenders for the mass audience. This is the best way IMO. Easy enough to make a promo vid' for any of the champs, but for the 'new' audience they're looking for, no better way to make them more immersed in these guys than to show them in, potentially, good scraps.