If they price it at just $39.95, I think it could do 500,000 buys, especially with ESPN's marketing and branding power. 500,000 = $20 million 400,000 = $16 million 300,000 = $12 million 200,000 = $8 million As long as it does 200K buys, Lomachenko will get his $4 million plus back end PPV.
Lopez is already struggling badly to make 135. Lopez will be at 140 if it happens later. How do you propose Loma makes the money that he wants and we still get the fight in the near future?
I think it’s PPV and would pay for it here in the UK if it was 19.95. Would have to be a reduced price in the US, but I think it would do 200+ easily considering the lack of sport available currently.
I'd love to see him school Teo, I'm also realistic enough to understand he's not a PPV attraction and can't justify the numbers involved with the risk a PPV showcase would bring. Maybe if it was a $10 PPV. I can't quite recall but remember paying around that for the Holyfield/Tank Williams PPV extravaganza
If they do this, ESPN is about to have #1p4p on their lips EVEN MORE than they already have "lineal".
Boxing fans are STARVED for live fights. Throw in the P4P #1 and ESPN's marketing/branding and it will sell. These are unique times, man.