Marketting a fighter..

It is easy yes, to market any fighter who ko's the champ in 2 rounds, unifies in 4 fights, and ko's a peoples champ in 1 round but to have made him a house hold name in the years prior to him even being a contender was priceless.. He was an established A-lister even before boxing his final eliminator for Berbick.. because of the pr job done by Jacobs and Cayton....... You can have a great fighter and not market him well at all , look at Lennox's early career , the time between the OLympics and his fight with Mason , he was reletively (as many insiders put it at the time.) a cecil B d'emille in reverse, meaning taking a famous amateur star and turning him into a scarcely heard of underground British heavyweight no name... Marketing is an essential and Tysons men did it better than anyone at the time...

 

Exactly ... But you just said it yourself.....

ITV... stateside he was not reletively known...

I remember the first proper show he appeared on and how surprised the Americans were that it took so long to unveil him to them....

ITV didn't have him, it was almost always Sky networks, Screensport and Barry hearns Matchroom promotions cards... that started Lewis's career off and it was a very low key affair for such a high note heavyweight.....

It was Maloney himself who was critisised for the way it was handled , ala the remark made at the time in a news article, QUOTE ( A cecil B D'emille in reverse...)

Meaning How a high profile International Heavyweight amateur star could end up a professional heavyweight cellar boxer .. on a lot of gloomy small hall shows....

I am not against that btw.. in fact it teaches character, but from a marketting point of view it didn't compair to the way Tyson was thrown into the public eye.....