Matchroom Boxing leaving Sky?

Any idea how many DAZN UK subscribers at the low price of £1.99?

 

No idea to be honest but I heard the number of people that watched the BJS vs Canelo fight in the UK was in the region of a PPV. Around the 300k mark which is massive numbers for essentially an app. I also heard that some of the biggest viewing numbers came after the event. As I know a bunch of people woke up and stuck it on first thing in the morning. Which is another big plus for DAZN in that you can literally watch on demand for a US fight.

I heard a rumour and it is a rumour that DAZN plans to keep the price at £1.99 for fight camp then drive the price up slightly towards the back end of the year once they have a core subscriber base. Rumours are they will enter a similar agreement with AJ as they have with Canelo in that he will be a free agent but they will pay him mega money post fury fight

 

Putting two and two together and maybe getting 5...

Hearn said on IFL that the numbers were good and the sign ups in the UK were half of the US on the back of the fight. Coppinger tweeted a day after that in the US his ‘sources’ say 400k sign ups, so taking half of that 200k sign ups for the UK.

Probably have another 100k or so subscribers from when they initially launched.

 

DAZN model of sticking on the big fights is clearly paying off with subscriber numbers.

£1.99 cracking value

 

I don't see how a UK focused hit fight like haye v bellew can make anywhere near the money on dazn as it could on sky sports box office. There's a limit to the audience who will watch on a app, especially one not on boxes and TVs like Amazon or Netflix yet. That did about 900k buys at £20. I don't see dazn being able to get away with charging that or getting double those numbers.

 

The app is on Samsung and LG smart tv’s, it’s on Amazon sticks and devices, Apple TV, Xbox One, Xbox Series X/S, PS4, PS5 and fully supports chromecast, if anyone does not have access to the app on a tv then they likely don’t watch any kind of streaming service at all.

 

Ah didn't know that. Not on my TV apps or sky) Virgin boxes and not a console guy. Yeah I would Chromecast it myself but I know plenty who find that too challenging compared to traditional pay TV!

 

Have matchroom announced any UK shows yet for DAZN?

 

I know what you mean, I prefer actual tv, a one size fits all box like Sky with no faffing about, and while your example about Haye Bellew is correct, as they would lose out with no cross promotion with other sports, no SSN and being plastered all over the home menu, DAZN’s business model is not one off ppv buys, they want you to keep paying month in month out, and just like Netflix, Amazon, Disney etc they are now in 200 odd countries or so the commentary tells us which does not mean needing the say 900k U.K. “buys” for a fight.

 

Sky will also lose out now and the huge clash (should it happen in our life time) between Joshua and Fury. Sky’s last AJ fight will be vs Usyk...

 

are you sure AJ wont resign with Sky ? I heard that was a possibility but havent been following the news too much

 

If Joshua signs with DAZN it could be a huge spanner in BT’s works too, the August date was supposedly going to be on both Sky and BT PPV, and probably a eye watering price on top, how exactly BT try and sell a PPV of any kind against a potentially £10 or less month of DAZN I don’t know, in this scenario if DAZN got their marketing right BT would struggle to sell even to the ultra naive football fans and general casual market.

 

No way does DAZN get Fury vs Joshua.

£30 PPV x 2.5 million buys = £75 million

DAZN won't put up a rights fee that size.

 

1.99 isn’t here forever. They can put it to £10 for the fight and people will pay it. Then leave it there I suppose.

 

You have to remember DAZN is worldwide, it’s neither about one country for them or selling one off ppv, plus what is the point of them entering a market, saying no ppv if they will be in no position to get the biggest fights, and it also would not sell anywhere near 2.5 million in the U.K. alone.

I beta tested DAZN from when it started last summer, they could not have made it more clear when it officially launched that £1.99 is a introductory offer, they sent a questionnaire at one point about prices and from my memory they varied from £5.99-£9.99.