Matchroom, Sauerland and Dazn

Heard rumblings that Eubank Jr's signing is a possible move to have shows on DAZN UK without having a full contract with DAZN and Matchroom.

There is rumblings that Sauerland may be tying up with Matchroom to co-promote the shows in U.K and Germany on DAZN in the same way the Cherchi's do in Spain and Italy. There are rumours that they may look to launch a U.K show in the Summer with Eubank vs GGG or Andrade in the U.K on DAZN covid permitting. A fight between Eubank and Andrade for instance makes little sense to Sky but to DAZN it would do solid numbers in multiple territories.

Sauerland have also got Mikael Lawal, Zach Parker, Abass Baraou. They also co-promote Thanderz and Hrgovic with Matchroom. It is possible that they will arrange a deal with Sky that means some fighters will cross over between platforms. DAZN will only be looking to run two or three marquee events per year but want to add regular content and the super series will also likely move to DAZN UK.

The deal would work for Sauerland to effectively run the shows with their fighters and Matchroom to actually have the TV deal and outsource it in a similar way they do with Sky and DAZN Italy and Spain.

Gets Matchroom two TV deals and maintains their power on both platforms. Rumours they will also do something similar with David Higgins in Australia and New Zealand with Joseph Parker, David Nyika among others. Hearn will have all of the TV deals but cant operate globally solely on his own without employing thousands of staff members. So will open small offices globally initially until he has enough control to fully expand into the territories.

DAZN being successul is paramount to Hearn becoming the biggest promoter in the world as he knows if he has essentially a global TV deal he will be able to run most of the american promoters out of business as he can spread the purses and budgets and can offer fighters big fights in their own countries or take other stars on a world tour. Hence why he has spoke about taking Canelo to fight in Japan and the Middle East.

 

Would never work.

Steffy Bull sends in a card with Terri Harper vs Meyer... limited undercard as he has no stable and week before the fight Haper gets injured. Sky have nothing to show and spent however many millions advertising the fight.

All promoters would also hold off their fighters as they would want to have the fights on their card and get the Sky money meaning there is a stalemate and no fights get made. Warren and Hennesey are on different platforms so would not let their fighters go.

Fighters pay is determined by TV money and all of the matchroom stable would just move to Queensbury. Having one promoter means fights get made as the promoter can say you fight him. The bigger issue is having too many promoters having TV deals and not wanting to work with eachother