Mayweather resurrected the idea of renting movie theaters to show his fights live, and the Cotto fight is being aired in 440 theaters, most of which will charge about $20 per person. He helped HBO develop the idea for its 24/7 franchise, a documentary-style preview show that debuted for his 2007 fight with De La Hoya. The show is now a huge hit and standard fare for major fights.