Obviously a front person. Lets face it the company is shady as ****, but hey its boxing. So who give a ****. Its been like that since the 1700's.
i think you are slightly missing the point. they are trying to distance themselves from gang violence/organised crime/drug dealing, whilst simultaniously renaming the company to that of a fictional serial killer. does that make any sense?
There appears to be so much bad press associated with this organisation that it would be better to close it completely with the new people at the helm starting a new business with new name and new start. Otherwise the bad smell will linger for the lifetime of the business.