Muhammad Ali 'Wheaties'

Discussion in 'Classic Boxing Forum' started by Senor Pepe', Aug 20, 2012.


Page 1 of 3
  1. Senor Pepe'

    Senor Pepe' Boxing Junkie banned

    9,408
    45
    Mar 14, 2012
    Muhammad Ali was the 'first' boxer to grace the cover of Wheaties.

    The breakfast cereal first used Muhammad Ali on the box cover in 1999.

    The Champion stated that 'good nutrition' was first and foremost in
    being a good athlete and a champion.

    But back in the 1960's,

    General Mills was reluctant to put Cassius Clay on the cover of the cereal box from
    1964 thru 1967, as Cassius joined the Nation of Islam, and changed his name
    to Muhammad Ali.

    The marketing managers of Wheaties at that time, discussed putting Cassius on the box with
    their advertising management firm on Madison Avenue, New York City.

    The Director of Marketing said at the time, this a culture war, and if we use Cassius Clay
    as a spokesman, we will lose 85% of our market, and we will lose shelf space at the grocery stores.

    It was a 'bad idea', as the product marketing hit a 'new low' in consumer response tests.

    This content is protected
     
    Senor Pepe', Aug 20, 2012
    Senor Pepe', Aug 20, 2012
    #1
  2. BillB

    BillB Well-Known Member Full Member

    2,757
    40
    Jul 23, 2011
    It would have definitely been a mistake putting Clay on a Wheaties box in the 1960s.

    The Honorable Elijah Muhammad wouldn't have allowed it anyway.

    He was a Fruit Loop.
     
    BillB, Aug 20, 2012
    BillB, Aug 20, 2012
    #2
  3. Senor Pepe'

    Senor Pepe' Boxing Junkie banned

    9,408
    45
    Mar 14, 2012
    In 1969,

    The most recognizable American athletes, as per Madison Avenue

    1) Mickey Mantle
    2) Joe Namath
    3) Muhammad Ali
    4) Joe Louis
    5) Wilt Chamberlin
     
    Senor Pepe', Aug 20, 2012
    Senor Pepe', Aug 20, 2012
    #3
  4. brnxhands

    brnxhands Boxing Junkie Full Member

    9,905
    11
    Sep 1, 2011
    Who eats wheaties? I never even met anyone that ate it.
     
    brnxhands, Aug 20, 2012
    brnxhands, Aug 20, 2012
    #4
  5. Senor Pepe'

    Senor Pepe' Boxing Junkie banned

    9,408
    45
    Mar 14, 2012
    'The Breakfast of Champions'

    I guess you never met a champion........
     
    Senor Pepe', Aug 20, 2012
    Senor Pepe', Aug 20, 2012
    #5
  6. MRBILL

    MRBILL Obsessed with Boxing Full Member

    21,116
    110
    Oct 9, 2008
    I bought and lost the box in Illinois back in 2000.......... ****!

    MR.BILL
     
    MRBILL, Aug 20, 2012
    MRBILL, Aug 20, 2012
    #6
  7. Senor Pepe'

    Senor Pepe' Boxing Junkie banned

    9,408
    45
    Mar 14, 2012
    Mr. Bill

    Did you ever put D-Con on your Wheaties.

    [url]
    This content is protected
    [/url]
     
    Senor Pepe', Aug 21, 2012
    Senor Pepe', Aug 21, 2012
    #7
  8. Legend X

    Legend X Boxing Addict banned Full Member

    6,315
    664
    Mar 18, 2005

    :lol:



    This content is protected




    This content is protected
     
    Legend X, Aug 21, 2012
    Legend X, Aug 21, 2012
    #8
  9. salty trunks

    salty trunks Well-Known Member Full Member

    2,740
    80
    Dec 22, 2009
    I have it, and I think I have ODLH Whaeaties too. Have to look in my vault.
     
    salty trunks, Aug 21, 2012
    salty trunks, Aug 21, 2012
    #9
  10. DKD

    DKD Boxing Addict Full Member

    3,439
    314
    Dec 16, 2010
    This content is protected
    This content is protected
    This content is protected
     
    DKD, Aug 21, 2012
    DKD, Aug 21, 2012
    #10
  11. Flea Man

    Flea Man มวยสากล Full Member

    82,423
    1,464
    Sep 7, 2008
    :rofl @ this thread some killer posts in here.
     
    Flea Man, Aug 21, 2012
    Flea Man, Aug 21, 2012
    #11
  12. Stevie G

    Stevie G Obsessed with Boxing Full Member

    25,081
    8,468
    Jul 17, 2009
    I recall Muhammad doing an advert for Brut Aftershave.


    "Float like a butterfly,sting like a bee. The great smell of Brut and the punch of Ali"
     
    Stevie G, Aug 21, 2012
    Stevie G, Aug 21, 2012
    #12
  13. DKD

    DKD Boxing Addict Full Member

    3,439
    314
    Dec 16, 2010
    Ali endorsed so many products.

    There was even a Muhammad Ali sports car planned called the Ali-3WC back in the 80s. However it didn't ever get to the production stage.

    Incidently, I can't find much on the web about this, so if anyone knows more about the Ali-3WC I'd be grateful for more information. I'd love to see what it was going to look like.

    Here's a link to one of the few articles i could find:

    [url]http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&ved=0CFUQFjAC&url=http%3A%2F%2Farticles.philly.com%2F1986-10-13%2Fnews%2F26056918_1_ali-motors-sports-car-sports-car&ei=McMzUMjtDYia0QXI5YGoBg&usg=AFQjCNFlUkLZMZcfVu966-HunxCI_oNGBw[/url]
     
    DKD, Aug 21, 2012
    DKD, Aug 21, 2012
    #13
  14. Senor Pepe'

    Senor Pepe' Boxing Junkie banned

    9,408
    45
    Mar 14, 2012
    Muhammad Ali did a radio spot and magazine ad for a Detroit Ford Dealership in the
    early 1970's.

    His marketing team wanted to do a National Televsion 'Ford Motor Division' commercial,
    but it never went anywhere.

    Ford stayed with Lee Trevino.
     
    Senor Pepe', Aug 21, 2012
    Senor Pepe', Aug 21, 2012
    #14
  15. DKD

    DKD Boxing Addict Full Member

    3,439
    314
    Dec 16, 2010
    That's interesting, too. I didn't know about this.:good

    However the Ali-3WC was going to be a brand in its own right. Imagine a range of cars built by Ali Motors Inc styled after Ali and bearing his name. "3WC" stands for "three time world champion".

    Apparently Ali Motors Inc was established as a company and they planned to market the car in the Middle East. Clearly it didn't go anywhere, but I'd like to know more about it.
     
    DKD, Aug 21, 2012
    DKD, Aug 21, 2012
    #15
Page 1 of 3