No one even knows that a big fight is on this week apart from hardcores

I always accepted it as a hardcore fight fan's fight, and that HBO/Main Events/Roc Nation will be happy to get 200,000 ppv buys in the US. But I was impressed with how the two documentaries on HBO were presented. And I just watched a good Larry King with Kovalev. This is getting some publicity to the general public. Doesn't their personal appeal plus the appeal of a matchup for best p4p status have a chance of bringing in some new fans?