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why do you think the ufc 75 was on for free?? you think even quarter of the people would have watched it if it was ppv?
"It’d be pretty tough to get somebody of that mindset to throw down $50 bucks on a PPV." Like the over two million who bought Floyd vs. Oscar?
Actually UFC almost always breaks 1 million buys. Boxing on the other hand does not (usually). I can only think of one fight this year and that was DLH mayweather. Plenty of people that don't normally watch boxing tuned in and they were disapointed. A card being free does not mean that there is not a high demand for it. It could be quite the contrary. take the superbowl for example. It is the highest rated event in the US all year. A 30 second commercial costs in excess of 2 million dollars. The fact that the demand to see the event is so high makes it worth an advertisers money to pay the bill for it in order to get his message across. This UFC event bringing in so many views means major exposure for UFC. I wouldn't be surprised if in the next 5 years we end up seeing a lot of MMA events on network TV the way boxing was back in the 70's and 80's
It wasn't a mistake at all. It was a big fight that was good but not great. Whoever thought Floyd was going to abandon what he has done for so many years. Floyd will brawl against guys he know he can brawl against. Against the Castillos, DLHs etc he'll do it in bursts. He will also do it when he NEEDS to do it i.e. losing the first rounds v Judah. DLHvFloyd just showed that to this day marketing is appreciated more than the actual fighters and fight. It showed with top press conferences, quotes, interviews, documentary etc that you can make a big fight.
I think what he means is that marketing a fight like this in the way that they did is bad for boxing in the long run. Everyone who knows anything about boxing knew that the fight would be mediocre. Problem is that they marketed to people that don't know boxing. These people tuned in expecting to see something special and instead they got a fight that was fit for B.A.D. I doubt those people will be too anxious to watch boxing again any time soon
Other big fights should be marketed like this fight was. Not this fight being marketed badly like other big fights. There are such big gaps between a boxers career that he should continously be doing interviews, documentaries, huge press conferences etc It is their job. If you want to get paid like a celebrity then you are going to have the same duties as a celebrity.
DLH vs PBF was over hyped and the fight didn't live up to the hype. It will be years (if ever) that American boxing can come back from that snow job. The general sports fan won't buy the hype again. There will never be those kinds of numbers again in the near future.