You aim it where you wanna hurt him...side/upper cheek is best place to visualise hitting in terms of chances of getting it off cleanly. Fist should be facing towards his face obviously
I agree. The best place is to aim for the chin, but really - unless you're an experienced boxer, anywhere on the face is fine. Fist is like a straight right hand, palm facing down. Make contact with the knuckles on the hand, not the fingers. Probably over-thinking this.....just punch him in the face.