Oh snap that is very true, though I doubt the loss would've hurt Pac marketability. Everyone was saying how there was no risk for Pacquiao since he was expected to lose and the rewards were insane for him since no one in the media thought he would win.
Cotto lost to Margarito, so Arum won that night regardless, which is why the Williams rematch he admitted he will never ever make.
Although two of Arum's best fighters lost, I don't think it'll effect their careers at all.. Cotto lost in devastating fashion, but at least he wants the rematch.. Arum has plenty of other fighters though such as Margarito, Calderon, Donaire, and a few others.. Margo's name is becoming bigger after defeating Cotto and with his fight coming up against Mosley.. Donaire could also become somewhat of a big name in the lower divisions by unifying and defeating the likes of Montiel and Darchinyan, whom he has KO'd before and currently holds three titles..
hmm well they're having a double bill of Cotto and Pavlik in February and they'll go and KO the two bums in a couple of rounds and everybody will be happy again
