Ye, they could have reached 4 mil but on the biggest stage, where mainstream fans and media was actually looking for a story to hook them into a fight, they didnt bother because "the fight promotes itself". lol. Sure your neighbour who dont follow boxing might have heard of them, they are aware this fight is happening and that its a big fight, but you got to give them a compelling story to want to watch this fight. The promotion and hype of this fight has been relatively weak for the event. If this was being co-promoted by GBP and TR, the hype would be insane.
I agree, they could've put more effort into promotion and maximize the sales but then again this fight wasn't announced 6 months ago where marketing would've made more sense since you have time to plan out your whole strategy. I think it will do great regardless
At 100 bucks for HD, it doesn't have to sell nearly as much. At 2mil buys it's already roughly 60mil more than the previous record.