There is no reason why tomorrow night's broadcast shouldn't kill in the ratings but will it? No major sports to go up against and there's no tv programming to contest with. I haven't been paying too close attention to commercials advertising the fight but I'm assuming that a lot of money has been put into hyping it up. Surely they'll do at least a ten share, right?
There is a reason - no mouthwatering match-ups. Broner-Matthysse would have pulled a fcukload of viewers in, that was the one Haymon needed to kick everything off with a bang.
Boxing sequestered itself in subscription television and PPV. It has deteriorated into a niche sport unless it's for the Spanish speaking section of the USA then a boxer is still a public figure. Otherwise, a fighter has to be a superstar to be a recognizable public figure and even then it's kind of iffy at best.
So you're telling me that the average American who doesn't follow boxing would've been more inclined to tune in had it been Broner-Matthysse?
Where boxing is concerned, hardcore fans have always informed the casuals. Hardcore fans dont care about Broner-Molina and scarcely much more about Thurman-Guerrero so how are casual fans supposed to care? It's kind of a flat opener. Everyone would've been amped for Broner-Matthysse, wouldn't you have been?
NBC Boxing wins Saturday primetime ratings war [FONT=Arial Narrow, Arial, Helvetica, sans-serif][/FONT] The debut telecast of Premier Boxing Champions won the time period among the Big Four networks in adults 18-49, adults 18-34, adults 25-54 (tie) and all key adult-male demos. The telecast posted a 2.53 rating, 5 share in household results from the 56 markets metered by Nielsen Media Research, nearly tripling NBCs average for Saturday afternoon fights from 2012-14 (0.88). The show peaked at a 3.01 rating (roughly 3.9 million viewers) from 10:30-11 p.m. ET for the final six rounds of the Thurman-Guerrero bout.
