"Premier Boxing Champions" has to be rank up there with the the most ret.arded choice of name possible
They should just bring back PBR as an advertiser and call it PBR (Pabst Blue Ribbon for all you unenlightened drinkers).
I actually thought it was a badass commercial. Boxing needs more of this, it needs to be front and center to get people excited again. Plus I love the song and it's actually been one of my ringtones for a while now.