I think it must be deliberate, they have a few stock phrases and approaches they do that they somehow get their audience to repeat. "Round of drinks" or "takeaway" is one. That often crops up. Hearn criticising people who criticise him or fights as "living in their parents box room wearing Transformers pyjamas" is something I see Matchroom FC types parrot on social media. He's very slick and good with the media, so I am convinced he knows what he's doing and it's all deliberate. Sky know their exact demographic through years of market research.