Should Sky introduce variable pricing for pay per views?

Its been something that has been talked about and debated before and to some extent tested by Primetime.

Sadly i dont think that it will be possible. You need double the amount of buyers at the price and you wont get it. In monetary terms its better for them to keep it at that price because cutting the price wont increase revenues.

If anything for the BIG events Haye Hatton type PPV's they will get more expensive. A higher tier of maybe £25 could be introduced. If you look at America where it is $50 its a real possibility.

 

I don't think so.

A more important issue for me is the quality control of the fights on the PPV. What we don't want is blatant cashgrabs going on PPV.

If it's a good main event that I want to see and has a good support fight I'll pay £15 for it.

They're catering for two different markets really. I'll pay £15 a month for a Mag 7 type bill, whereas many people wouldn't.... they'd pay £15 for a big name like Khan or Haye. I'd treat those bills with caution.

 

Halving the price =/= doubling the buyers. Anyway, that makes the same amount of money if it happens (which it won't), so there'd be no point in doing so for Sky. Like you said, £15 isn't a lot of money, but there's not a lot of people (ie that could dramatically increase numbers) who'd jump at the chance of £5 off or half-price (because if they're that worried about £5, they'd watch it with friends/at the pub anyway or they wouldn't have Sky Sports in the first place).

 

Thats all PPV is though essentially a cash grab. No point putting any extra fight on Haye Harrison because the people that will buy it purely because of a Chisora Fury fight would be not cost effective.

The £15 a month for a Mag 7 however is an interesting point to make. Could it work. People pay £30 a week to watch their favourite football teams and obviously boxing can't be staged in a timetabled fixtured manner in a fixed location such as football. Is it too much to ask for £10 a year to have a Mag 7 every month?

 

I think to a point it is.

In this case it's an unfortunate consequence of a youngster turning pro being given a very lucrative contract.

But this is a fight I want to see and don't mind forking out for it.

As for Haye/Harrison, I know a lot of people said that buyers got what they deserved because they demanded the fight.... I don't recall anyone being interested in it apart from Sky until it was actually signed. The whole episode was a farce really... and made people think twice about putting their hand in their pocket next time.

I'd pay £15 a month to watch an improved standard of domestic boxing on a monthly basis - if they got promoters working together and drafted a list of fights that needed to be made in order for the increase in money.

Would many other people go for it? I'm not sure - most groups of lads have a few that are interested in boxing and would watch before hitting town later. Decent start to the night instead of going to your local.

 

Keep the price the same but keep the quality of the card very high. Haye vs Wlad is a worthy PPV event.

Amir Khan vs Lamont Peterson isn't.

 

Edit i meant to say £150 a year. atsch

I know i would probably if spread out over a monthly cost would do it. I don't have Sky but i assume that however much i paid per month £30 for SS or whatever it is at least 50% of that is being spent elsewhere on stuff that i dont really care about. Darts cricket Snooker Speedway etc. I would rather see that money directed towards the things primarily boxing that I am interested in seeing.

PPV is a way of doing that but it also marginalises. Its such a Chicken and the egg situation. In the current environment how do you get a better quality product without minimising or marginalising the sport and the wider fan base

 

Advertising in terms of advertising the sport or advertising revenue?

 

What is the most desirable demographic for advertisers? I thought young men the decision makers in the household generally with a disposable income would be a desirable target audience :think

 

If they halved the price and got double the buys they'd make the same amount, not more. And for that reason the £15 model works.