http://www.skysports.com/story/0,19528,12184_5460343,00.html OK it might be nothing as their website isn't indicative of what they show (whereas SSN tends to be) but its still an interview with him. Also, if Sky sign up Froch do you think they would just go for the Froch contract, or a Hennessy and Froch contract? As we saw from Froch v Taylor and Haye v Valuev, it's pretty clear that those two guys don't come as part of their promotional company's contract with a TV company.
Seems more likely here's being done as he's there to promote the new EA game. He's right about the mighty Reds mind