Boxing King Media and Malignaggi had a bull session wherein they discuss this matter — relevant portion begins around the 7:10 mark, though the video is worth a watch in its entirety, with Paul also offering his thoughts on the Fury retirement hubbub; This content is protected I'd been picking up on this myself over the last week or so, i.e. the extent of the promotional content Sky have produced seeming to be tilted in a pro-Usyk direction and the muted fanfare the network is offering for this one when contrasted with its past Joshua events. Strikes me they bought the fight because they wanted Joshua's stock dented by back-to-back defeats before he so much as throws a punch for DAZN's UK arm, and that they're possibly lining up a deal with Usyk besides. I've gathered that Hearn's been coming on like a man with his back against the wall all week, paranoiacally obsessed with the idea of a plot against Joshua and himself/Matchroom. Share thoughts or any material/info I may've missed concerning the above.
It's possible that some forces are turning on the ''brand''. It's also possible that the English corporations are just confused as to which self-righteous liberal agenda they pretend to care about more right now and perhaps the Ukrainians fighting for democratic forced entrapment and conscription of citizens in an insane war they can't win overrides everything else, including the Big Joshie project.