Despite how cringey he is there is something about his commentary that makes a fight more interesting. It's like his obvious bias helps build the narrative and makes you want the underdog to win even more.
Despite being a raving nonce and a bias twat, I am sure from a company perspective he is decent at his job. Also has the ability to make the casual viewer believe that Conner Benn will eclipse his old man and Josh Kelly is the second coming of Nas - which is precisely what DAZN will want from him.