It's the potential of the rematch and the fact that the masses are turning their attention to Wilder and Fury. They are getting all the attention and that's bad for Hearn and AJ. That's why he wants to interrupt the rematch with Wilder and Fury by injecting a fight with AJ. That's not gonna happen. That fight opened doors that Hearn can't touch unless he fights AJ in the US and that's world wide recognition. That will bring the money and Hearn knows it.