Considering neither of them are household names or even big draws as boxers that's pretty respectable and in line with what they expected, so overall a success but not a resounding one.
That's amazing anything over 500k is great in this day and age plus it went up against a major UFC ppv so nice to see a successful boxing event
How can you say they are not big draws? both Spence and Crawford have about 1 million followers on Instagram and millions of views on youtube?
Lol, 1 million on Instagram isn't really big numbers compared to 15M for Canelo, 16M for Joshua, 30M for Mayweather or even Ryan Garcia's 10M on Instagram. They are not big draws, that's a fact. 650-700K on PPV for an undisputed fight proves that, otherwise we'd be seeing numbers close to a million. Like Tank/Garcia's 1.2 mill buys, that was an impressive number of buys. But they are decent draws, which is why this unification made financial sense to both parties.
I actually was hoping to buy it but I found out it was happening only on the day before the fight! Shame....but I think these days my life is more akin to living in Planet Mars as I barely turn my TV on these days (I work at an internet chat line where I'm actually the only biological male employed at there lol and so...not a site for children or that can be posted here , its a sex chat line lol so that and here is where I spend most of my hours, so when I am not out and about town, I spend 8 hours sleeping and the other 8 I divide them between eating, drinking coffee or whatever and being in that page and at other random sites I enjoy like this one. I find that page honestly, sometimes psychologically challenging and repulsive, other times amusing and then when its women messaging me, enjoyable, the point is I spend so much time online these days that I have lost notion even of the days we are at, Im not kidding you. Much less what is taking place in the sports world. But I wanted to watch this fight, badly. But there wasn't too much internet promotion into it. And that is part of the reason I had no idea this fight was taking place this month, let alone these days!!! I heard Crawford beat the crap out of Spence. Both are sensational. Crawford is a genius, and perhaps one day he will be commented about in the same league of geniuses as Salvador Sanchez and Floyd Mayweather Jr. Both he and Spence were sensational at the same point, two or three years ago. I can't help but wonder how much the car accident took out of Spence.
Imagine if we got Spence-Crawford for $49.99 like we did De LA Hoya-Trinidad, it probably would have done the same amount of buys to be honest. That inflation price of $85 might have been too steep for alot of fans to purchase. Plus there's alot more piracy going on now days compared to the black box days alot of people used to have in the 90's early 2000's which have hurt alot of the BIG fight buyrates.
No doubt that piracy reduces buy rates, but the 1.2 mill buys from Garcia/Tank shows PPV can still sell well even today. Musicians bemoaned Napster and other forms of piracy for music, but the musicians pivoted and live shows now rake in huge money where they once just relied on album sales. For example Taylor Swift's current tour when completed is estimated to generate over $1.3 billion, it's doing so well she just gave $55 million to split between everyone who's working on the tour as a bonus. The film industry complained about piracy too with people selling illegal DVD's and sites streaming movies for free. So what did they do, they started releasing films on their own streaming platforms and charged for it. So again the industry pivoted and changed it's business model. Boxing too now is available to stream on devices live as it's changed to meet the viewing habits of it's audience. So while it does have an impact, I don't think it's as large as you'd expect because most of those streaming it illegally probably would simply not have paid to watch it anyway but will watch if it's free to do so.