I think you hit the nail on the head here. Any company that wants to maintain its dominance always has to spend big bucks. In order to do that they need the revenue. I can't see how they'll get it. That same success that Zuffa Zombies credit Dana with for bringing MMA to the masses could be the same discredit he'll get if MMA is a niche sport in the next 10 years. This for me is a very likely scenario when you factor in all the various issues and arguments which just simply don't look promising.
Bummed by this, **** Dana & Zuffa. I guess it's PPV from here on out. (Once the Showtime deal runs out) R.I.P. MMA
White has repeatedly said that he feels they've maxed out PPV. And this year they've already dropped two ppvs from the schedule. Any additional shows will be met by additional tv dates or running split-site broadcasts.