A genius marketing mogul and business man. This dude made so much money that didn't even attempt to make more money by getting sponsors on his shorts. Hublot approached him and offered him millions of dollars to sponsor his dominance over Pac-Man. Other than that, Pretty Boy wasn't interested in chasing chump change sponsorship money. When he first turned professional, he was more or less the same as any other Olympian boxer turning pro in America, of which there were many including from the same class as Pretty Boy. He wasn't considered anything special but he did MAKE himself special but wisely becoming the man it would take to become a GLOBAL household name and recognized ATG in the sport of boxing, in sports overall and in popular culture. This dude chose to be outspoken, talk trash, market himself and sell his brand to millions upon millions of sports fans around the globe, or on the flat earth as Carl Froch believe it is (this guy who had a fight in front of 80,000 people in an arena where 80,000 fans attended where he fought in front of them. Them being 80,000 people. Carl Froch did that). Pretty Boy went from being a Top Rank fighter that was left in the wilderness of nothingness by Bob 'Conman' Arum, a promoter who didn't see Floyd being fit to spend a nickel or a dime on, nor pay him his dues, to buying out his contract and ensuring that dinosaur Bob missed out on hundreds of millions of dollars on being Floyd's promoter. Floyd did everything to become a sports start, a household name and become boxings first billionaire. No boxer has balled on Floyd's level before him, nor after him. Not even Canelo who lives in Mexico where everything is like half as cheap. He earned his dues by getting everyone interested in his fights. From the age of 21 he was fighting the best fighters in his division and dominating them. 21 years old he started that. Not at 30 like most fighters today. He did everything to sell himself, interview on every talk show, ESPN Sports to whatever. He was outspoken and nobody could hang with him in any kind of debate. That interview with Brian Kenny (who is a DAZN commentator today) he came swinging and guns blazing from the first line. Boxing is hard work and fighters today are forgetting to squeeze every dollar out of the game before they wash up. You never know when you are done and when your last dollar is coming in. There is no such thing as 'cash grab' in boxing. These dues earned it. Floyd showed how it is done. Now, we see Canelo finally deciding to speak English in public. He has always been able to speak English but like many fighters didn't bother to do so. Now that he has, his popularity has increased a lot and he is speaking like how Floyd did in his career. Canelo learned from the best, not only in the ring where he got whooped, but also in the press conferences and TV interviews. I hope he remembered to thank his teacher, Pretty Boy Floyd.