I've just been pondering this recently. looking beyond this fight if Wlad was to have a memorable fight vs Haye or even beat him easily you have to think that due to the way he has comes across as a genuine superstar in the build up to this fight that you would think if he wins that he has almost guaranteed that his next couple of fights will make Sky box office. Even after the Lewis vs Vitali fight Vitali managed to get his fights against Sanders and Williams on Sky box office, all that done without really being apart of the build up to the Lewis fight after taking the fight on a couple of weeks notice, as well of course only being able to speak in broken English and not appealing to the casual fan as much. I would say even if Haye beat Wlad easily that the Vitali vs Adamek fight would make Sky box office based on a build up to a 'super fight' with Haye to come next. Just with the Poles and Ukrainians based in the UK and Ireland alone that could possibly be worth 100'000 PPV buys, nevermind how many Brits would buy it.
The exciting part of the fight is Haye, and he has used that in all the build up, sayig how boring there fights are , JAb Jab grab.. and so on. I cant see Vit Adamek on SBO
Only because it was against a Brit in Danny Williams did they make it box office to try and make some money off it. Sanders was on regular Sky if im not mistaken.
It will benefit K2 in the UK and the US. Sky might think about putting a Groves-DeGale type fight on SBO with a Klitschko fight. That would be a good PPV.
There's no way a K fight alone would generate enough interest, even if this goes well for Wlad, for it to be on SBO. Say what you like about ppv deals but people are starting to vote with their feet and we're seeing more value.