"Affliction started to aggressively pursue their ambition AFTER Dana banned them. It went sour along time before he actually banned the fighters from wearing it. Once again he was in negotiations with Affliction concerning a licensing agreement and of course Dana pretty much wanted the guys at Affliction to sign over their next born children for the deal....(not sure if you guys are familiar with brand licenses or not but of course the brand owner/creator is to be compensated and paid a constant percentage (alot are signed for 99 years for example) to do nothing but reap the benefits of somebody creating artwork, developing garments, getting you into stores, and taking care of internet sales, setting up catalogs etc.. etc...etc.. and Dana still was demanding this huge $$ amount just to sign the agreement and also demanded like 80% of total revenue. If you're not familiar with this subject don't comment please because 20% to run somebodies brand (that big is a little unrealistic and unfair)....so Affliction told him to "kick rocks" and went after the fighters individually and created the fighter signature T's. Things quickly crumbled after that and Dana got all 909 and started rockin' the SKIN brand since. In short he missed out on alot of revenue because he was stupid and greedy.....just think how much money Affliction made sponsoring the fighters individually when every kid seeing Chuck's shirt went running to the Buckle to get one. Kinda the ultimate middleman cutting himself out of the deal. Bitter little man................." I found this on another site. Its from a credible source. Thoughts?:huh
If the UFC can't own it, Dana White doesn't want it. UFC has a lot of brand name recognition worldwide - which will serve them well for years to come - that said this breakup with Affliction could come back to bite them in the ass if they can capture the public's imagination.
There is a story about a dog that was carrying a bone in his mouth as he crossed a footbridge over a slow moving stream. Half way across he stopped and looked into the water to see another dog carrying a bigger bone. Of course it was his own reflection. Immediately dropping his bone to pursue the bigger one he ended up with nothing.
