Interesting thread which is a good read. I appreciate many of the points made on different sides. It's not an area I have expertise in or a particularly well informed position, but just from my observations my take on things is: Hearn didn't expect the Wilder/Fury fight to play out as it did when he announced April 13. How much he knew about it being in the works, we don't know, but regardless, he probably expected something more one-sided and less attention grabbing. Joshua's financial leverage comes from the casuals and semi-casuals in the equation. Announcing April 13 then readjusting that for any other reasons than injuries or some serious person crisis isn't a good long game for him at all. As someone mentioned ... Joshua's career (and profile) is plateauing to an extent. IMO his most valuable promotional asset is coverage he gets for free within the MAINSTREAM media. Dropping that Wembley date for any reason not clearly acceptable to UK casuals and semi-casuals would be an act of hubris. Any micro numbers gains couldn't off-set the macro brand damage ... part of the reason mass people get behind big brands is that they're reliable. Whyte makes sense as a back-up option for Joshua on April 13. But surely, Wilder/Fury is the main game. IMO Joshua doesn't make inroads into the US and elsewhere (such as North East Asia [where I live and do know something about]) by fighting a single second tier fight in the US. He makes inroads by holding all the belts and the lineal title. Then every time any HW comes up in the mainstream media (including the US), there's going to also be mention of the undisputed champ. At the moment both Wilder and Fury are a 'bird in hand'. It would be sort of foolish to assume that these two are going to 'stay in the bush' as huge draws for too much longer. My thought is that ... if it's going to be Whyte in April, and if a Wilder/Fury rematch is going to take place in the US shortly beforehand ... it would be a huge waste not to promote both as being fights in which the winners will fight each other NEXT to become undisputed. My wife always says to me that in so many things 'timing is everything'.