I've no idea. I also can't work out why King bid so much for this. Presumably he got some back from BT Sport but this didn't look like a fight that made any money whatsoever, unless that was the objective...
I've decided it's got to be a money laundering thing. 1. Put on a boxing show 2. Stream it on your own website 3. Artificially boost viewing figures 4. ?????????? 5. Profit