Turki Alalshikh Says No More Riyadh Season, Ring Card Events On PPV

Not necessarily. I said it from the beginning, that the Saudis putting all their cards on PPV was stupid, because it would limit the exposure those fights get. When the idea is to advertise your country, and to get tourism numbers up through events, then why would you hide it behind several paywalls?
Turki is most certainly aware of the PPV numbers, and I bet they are low, so he has made the decision to deviate from this model.
Berlanga vs Sheeraz on PPV is just baffling.

And no one is going to come up with "new ideas". Live gates, TV deals, streaming, PPV, advertising... thats all there is to this sport, when it comes to revenue. All he can do is build a brand, and that is mainly done through good fights.