TV ratings for the ONE HD boxing so far..???

I think the general consensus is that the concept is excellent and should continue. I agree with the posters saying that an earlier timeslot would do the trick. I think maybe an 8pm start until say a 10pm finish would be good. Up against footy shows is not the way to go as the type of audience you may attarct would be potentially watching the footy show and reluctant to leave it for long periods of time.
Wed. night would be good. Als, I liked the idea someone suggested - twice a month. Channell 10 coild be on a winner here if they persevere with a second series.

 

While I will try and find out some numbers, heres some things to consider.

Recently One-HD achieved 1% of the total viewing audience nationwide, basically meaning of course that out of every 100 TV sets on, they had one tv watching them.

While of course that is a low figure it is actually the best performance by a digital station worldwide in its first year since the inception of digital tv. No other station in the world has managed to get a 1% rating in their first 12 months. Ten execs are justifiably pretty happy about this.

Consider SBS generally comes in around 5% and consider that still not everyone is able to access one hd and that little solitary 1% does start to look pretty good. Its right up there with the top ranking foxtel stations.

In my opinion I believe there will be more boxing in the future on one hd.

 

All good Leon. IMO a sports-only station was always going to be a pretty safe bet, and also quick on the uptake with Aus audiences.

Interesting also that ONE followed the boxing last night with octagon fighting, so they are definately aiming product at that demorgraphic.

I disagree with most regarding programming. Reckon thurs at 9pm is as good a fit as any, and that nearly all hardcore boxing fans will watch it instead of the footy show - perhaps the swinging sports watchers might prefer wednesdays though.

Interestingly, if I remember correctly, TV Ringside in the 1970's was televised on monday nights.

 

I think we can add McGowan and Parr to this too after last nights performance. Like others have mentioned, I too have not been a fan of womens boxing but just on that fight last night I may have just been converted.

 

Women's boxing has been on the improve for a while now IMO Ray.

I was converted when I saw Leila Ali fight. But more recently Melbourne's Suzie Ramandan has been brilliant to watch, and Erin's technique is similarly good. Angie is a warrior like her husband.

 

Good points Wrangler noted about the potential of a Wednesday and also the time slot, however the time slot in particular could have a bearing on certain advertisers such as alcohol related sponsors who can only advertise as I understand after certain hours. (I may be wrong, but this is a Understand)

The twice a month or four times a month debate is open. I quite liked the four straight shows. Maybe every second month OR he's the perfect-world solution, four straight shows every month!

Set time slots every month, you'd have every fighter in Australia wanting to fight on 'SuperBoxer' and it would build consistency of brand much the same as the football codes. Whilst acknowledging it may never bring the rating numbers the footy codes bring, advertisers will maintain consistency of their brand and messaging to a captured and maintained audience level throughout the year. If advertisers can see consistency in their message each month, it allows them to move their marketing $ away from other media and into concepts such as 'SuperBoxer', which ultimately allows the show to develop, grow and thrive - to the betterment of all concerned.

Rotation around the country keeps audiences active, yet not over-taxed and it becomes part of their 'entertainment' thought process, much the same as planning to go to the various football offerings or other entertainment options.

 

Must admit I mentally switch off during the adverts and couldn't tell you which ones have screened, but surely there should be a barage of sports clothes, supplements, gyms ads etc whilst Superboxer is on.

Companies like Rebel Sport, Sportmart, Myer etc should be pointing hoodies, muscle 'T's and sporting apparel right up our noses during breaks on the show.

 

I remembered certain advertisements from last night as I'm semi-involved in that industry, hence I keep an eye out. However your absolutely on the money with the types of advetisers who I would safely assume the TV's sales team would be targetting, not to mention - sports drinks, mens grooming products, automotive industry, etc, etc.

These advertisers all want one thing though, consistency of branding with value for money reach, hence my earlier comments about the concept working with more shows, to the betterment of all.

 

I just hope they can continue showing boxing on One.