If Fury becomes World champion again will he become as marketable as Joshua? Joshua has around 13 sponsors Under Amour, Lynx dedorant, Lucozade, Beats by Dre, Jaguar and more earning him millions of pounds, what's the chances of big companies sponsoring Fury if he becomes undisputed champion, would they take the risk knowing he is unpredictable?
He won't get the big sponsorship deals Joshua is getting with luxury brands he simply doesn't have the image those companies want but he could definitely get some other sponsorship deals that suit his character more and which are more sport specific.
Unlikely. If he was offered a sponsorship deal, the usual suspects would come out of the woodwork, yelling: how can (insert brand) support this homophobic antisemitic bigot!
Nop. Fury is not as marketable as Joshua in every regard. His personality is more controversial, his background is let's say more problematic and looks wise, I mean you got an average Joe looking guy versus a Greek statue Adonis. Who'd have Fury for perfume commercials?
Henry Cooper used to do Brut aftershave commercials, maybe they could rebrand Brut aftershave with Fury and do it in a light-hearted way.
No, image is far too important. Like it or not, AJ is a specimen. Every female I know fancies him and 75% of the males think he's the best thing since sliced bread (probably because of the great promotional job Hearn has done, as much as I hate to say it). Big Tyson is a bit more.... niche, let's just say
