so with the news coming out that DSG vs Ghost delivered some big ratings recently. I decided to check out what type of numbers UFC does to figure out how PBC is doing in comparison. Since there is so much talk of PBC doing horrible and UFC is actually a solid business with a similar model to PBC why not compare.... The results were shocking.... The UFC on FS1 averages about 882,000 and peaks in the low to mid millions (1-1.5 mil). The records for UFC Prelims are 2,750,000, not sure for which fight but the most recent McGregor vs Aldo fight has the 2nd highest record with something around 2.5 million views. To compare that to PBC. Ghost vs DSG averaged 2.5 million viewers and delivered 6.2 million unique viewers. Ghost vs DSG peaked at 3.0 million. all of this information can be found on sb nations various websites. Just something to think about.
I like DSG a lot but I'll be disappointed if he doesn't step up and fight Khan. He can complain all he wants but him vs khan is a necessary fight. I don't know how much more it could build up either considering Khan probably won't fight anyone big lol. I think a fight of that magnitude would end up in brooklyn on showtime. Probably sell out the whole arena.
Fights in the prime time 8:30 PM slot on network TV: UFC on Fox: 1- 5.7 (million views) 2- 4.5 3- 2.2 4- 2.3 5- 3.4 6- 3.7 7- 3.3 8- 2 9- 2.4 10- 3.2 11- 2.5 12- 2.5 13- 2.8 14- 3 15- 2.7 16- 2.8 17- 2.7 Notice the drop since April 2014 (Idk why though. Someone explain please.) PBC (on NBC, FOX thus far. CBS is next w/ Thurman v. Porter): Thurman.Guerrero- 3.3 Garcia.Peterson- 2.8 Broner.Porter- 2.3 Wilder.Duhaupas- 2.2 Figueroa.Demarco- 1.8 Garcia.Guerrero- 2.5 Thurman.Porter- TBD (PBC could be very comparable with the slate of fights on the horizon. I think anything above 2.5 million is a real success.) If anyone were to simply look at the UFC and NHL deals they'd clearly see that the PBC is going to get a content deal in the $2 - 3 billion range (over ten years). The PBC is currently averaging 2.48 million views (6 cards) in the 8:30 pm prime time slot. UFC's average in prime time on Fox (17 cards thus far) has been 3.04 millions viewers. Since UFC 11 on Fox the average has only been 2.71 million. The average NHL game did 550k views during the 14-15 season across NBC/NBCSN platform. The 2014 Winter Classic (a huge game during the regular season) averaged 4.04 million (second most wathed regular season game since 1987). Hell the Stanley Cup finals only averages 5.3 million over the last three years. With decent Saturday prime time averages that are on par with UFC, and its lesser known fights (Spike, ESPN, etc.) averaging more than a regular season NHL match, it is safe to say that there is real value in PBC as an entity. For those that don't know, look up the NHL/NBC deal that was for 2 billion over ten years. PBC is going to match or beat that figure. A simple google search is all that is needed to confirm these numbers FYI.
