Usyk v Chisora PPV Buys

Momus · Jan 11, 2021

chrisfinch said: ↑

*If* it had legitimately been anywhere near those numbers, Hearn would’ve been shouting it from the rooftops months ago.

I’m not quite sure where this phenomenon of judging PPV figures from BARB ratings comes from (I suspect it’d be around that time that page went up on Wikipedia), but people do need to take them with a grain of salt.

The nature of BARB reporting is fine for your mainstream channels that have a regular viewership, but for niche channels and events it can massively skew one way or another. Not a criticism of BARB, it’s probably still the best way of judging traditional TV ratings, but nobody is seriously taking any notice of these numbers for PPVs.

Main reason being that everyone involved knows the actual amount of PPVs that were sold and don’t need to rely on projecting or estimating from BARB.
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Yes, BARB figures will be less reliable the smaller the sample.

TBC-ASAP · Jan 21, 2021 at 3:30 PM

Dana White really does like people without an Angling license

Hope he ain't out by the river this weekend

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