Viaplay Group buys Premier Sports TV

Discussion in 'British Boxing Forum' started by Astro, Jul 22, 2022.


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  1. Bob Flaps

    Bob Flaps Boxing Addict Full Member

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    I worked for Amazon for a while, and one of my old team is in the thick of Prime Video. It's important to separate Prime Video (a completely standalone unit) from the rest of Amazon or even Prime.

    Prime Video has a remit to acquire and retain Prime members. It has to 'wash its face' in terms of every pound being spent, resulting in at least a pound returned in Prime subscription fees. They experiment with rights in terms of the dates and times of day, types of sports, and of course other non-sport content, to ensure they retain people. It's not about competing with DAZN, Sky or anyone else - in fact given the above they're far more likely to partner with people and cherry-pick certain fixtures as they've just done with BT.

    Don't see boxing as a particular demographic they'd be chasing somehow.
     
    Bob Flaps, Jul 23, 2022
    Bob Flaps, Jul 23, 2022
    #16
    dryzer, Mr Humble and Astro like this.
  2. Bob Flaps

    Bob Flaps Boxing Addict Full Member

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    I only sub for Premier as long as St Johnstone are still in the cups, which in 2020-21 got expensive :)
     
    Bob Flaps, Jul 23, 2022
    Bob Flaps, Jul 23, 2022
    #17
    VanBasten and moog like this.
  3. delboy82

    delboy82 Boxing Junkie Full Member

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    That season was mental, double winners almost relegated. Fair play, you damn near caused an upset to galatassary in the qualifiers following the cup wins
     
    delboy82, Jul 23, 2022
    delboy82, Jul 23, 2022
    #18
    Bob Flaps likes this.
  4. Astro

    Astro Well-Known Member Full Member

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    Thank you very much for your explanation regarding Amazon which I knew well. This is also why I mentioned Sky, BT and Viaplay as "the big players" in my previous post.
     
    Astro, Jul 23, 2022
    Astro, Jul 23, 2022
    #19
    Mr Humble likes this.
  5. Astro

    Astro Well-Known Member Full Member

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    Viaplay to launch in the UK on 1 November
    • Viaplay to offer UK viewers a unique combination of live sports, Viaplay Originals and curated third-party content
    • Film & Series package priced at GBP 3.99 and Total package at GBP 14.99
    • Viaplay Group's acquisition of Premier Sports receives Irish media merger control clearance
    • UK launch takes Viaplay's direct-to-consumer footprint to 11 countries
    Viaplay Group will launch its Viaplay streaming service in the UK on 1 November. Viewers will be offered two packages: the Films & Series package focused on Nordic storytelling with award-winning Viaplay Originals and curated third-party content, and the Total package that also includes the combined UK sports line-up of Viaplay and UK sports streamer and TV channel operator Premier Sports. These packages will be priced at GBP 3.99 and GBP 14.99 per month respectively. Viaplay Group's acquisition of Premier Sports has received Irish media merger control clearance, and Premier Sports' TV channels will receive Viaplay branding from 1 November. The UK launch will take Viaplay's direct-to-consumer footprint to 11 countries, with the US and Canada to follow in early 2023.

    UK sports fans will be able to follow a broad range of live events on Viaplay, including all European Qualifiers for the UEFA EURO and FIFA World Cup played by the Scotland, Wales and Northern Ireland men's national football teams, along with the UEFA Nations League and friendlies, until 2028. Viaplay holds a comprehensive portfolio of rights to over 1,000 UEFA international matches from across Europe, including top-ranked teams such as Belgium, Denmark, France, Germany, Italy, the Netherlands, Portugal and Spain.

    Viaplay will also show LaLiga, Scottish Cup, Scottish League Cup and Coppa Italia football; BKT United Rugby Championship, Rugby Football League and TOP 14 rugby; NHL, IIHF Ice Hockey World Championship, Champions Hockey League and Elite Ice Hockey League; CEV volleyball; KSW mixed martial arts; EHF handball; ISU figure skating and speed skating; World Athletics Continental Tour Gold and Indoor Tour; and much more.

    Anders Jensen, Viaplay Group President and CEO: "Viaplay will offer UK viewers a compelling combination of live sports, world-class drama and superior value for money. We are launching in this dynamic and exciting market with high ambitions and a long-term perspective, and acquiring Premier Sports will significantly accelerate our entry. Viaplay has so much to offer, and local sports fans as well as devotees of premium Nordic and international storytelling can now try our unique service for themselves, starting 1 November."

    The pay-TV channels Premier Sports 1 and Premier Sports 2 will be rebranded as Viaplay Sports 1 and Viaplay Sports 2, with the free-to-air TV channel FreeSports becoming Viaplay Xtra. All channels will remain available through existing distribution partners, and will continue to broadcast live sports to pubs, clubs and other commercial premises throughout the UK.
     
    Astro, Oct 18, 2022
    Astro, Oct 18, 2022
    #20
  6. rezzer

    rezzer Active Member Full Member

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    Pretty expensive though
     
    rezzer, Oct 18, 2022
    rezzer, Oct 18, 2022
    #21
    littlebrain likes this.
  7. Astro

    Astro Well-Known Member Full Member

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    I agree.

    Don't know if Viaplay Group wants to keep BoxNation or the tv channel will be shut down...?
     
    Astro, Oct 18, 2022
    Astro, Oct 18, 2022
    #22
    littlebrain likes this.
  8. littlebrain

    littlebrain Active Member banned Full Member

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    I agree based on current Premier Sports content which is worth £9.99 per month.

    £14.99 appears on the high side but there may be new content appearing which justifies the figure.
     
    littlebrain, Oct 18, 2022
    littlebrain, Oct 18, 2022
    #23
    Astro and SeanB1 like this.
  9. littlebrain

    littlebrain Active Member banned Full Member

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    I heard a rumour from a drunk Matchroom employee that Hearn is looking at purchasing Boxnation to get his boxing back in the public eye.
     
    littlebrain, Oct 18, 2022
    littlebrain, Oct 18, 2022
    #24
    Frankie Blue Eyes, Astro and SeanB1 like this.
  10. KermitTheFrog

    KermitTheFrog The people doing the banning are idiots Full Member

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    This is obviously where DAZN went wrong. They should’ve added some Nordic drama to the package!
     
    KermitTheFrog, Oct 18, 2022
    KermitTheFrog, Oct 18, 2022
    #25
    Koli55 and littlebrain like this.
  11. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    No mention of Nascar in the press release which Premier Sports have at the moment.

    Rights deal ends this season I think......

    Could be a shocker this.
     
    TBC-ASAP, Oct 18, 2022
    TBC-ASAP, Oct 18, 2022
    #26
    littlebrain likes this.
  12. Astro

    Astro Well-Known Member Full Member

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    The national team football (they have the rights until 2028) has been very expensive.

    Think they will announce new rights soon.
     
    Astro, Oct 18, 2022
    Astro, Oct 18, 2022
    #27
    littlebrain likes this.
  13. Astro

    Astro Well-Known Member Full Member

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    Viaplay Group produces drama, documentaries, series and films in various countries. Not only in the Nordic countries.
     
    Astro, Oct 18, 2022
    Astro, Oct 18, 2022
    #28
  14. moog

    moog Boxing Junkie Full Member

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    Maybe DAZN are tightening the cloth. Otherwise I agree it seems odd.
     
    moog, Oct 18, 2022
    moog, Oct 18, 2022
    #29
    littlebrain likes this.
  15. rezzer

    rezzer Active Member Full Member

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    This can’t be true. The irony after all those years of having a pop at Warren and Boxnation….
     
    rezzer, Oct 18, 2022
    rezzer, Oct 18, 2022
    #30
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