It means Ward fans are on Instagram photographing their 10 dollar burgers and wanking over pictures of fitness models. Kovalev fans eat their food when hit's the table and wank over kink.com.
He's being low balled! Imagine that a bum like Golovkin received a FLAT FEE of $5M from Hearn for his bout against a mediocre fighter, Brook. If any active fighter today deserves AT LEAST, a $5M dollar guarantee, it's the sport's P4P best fighter, Andre Ward.
I agree this fight will struggle to get over 300k. This is an establishment candidate type of fight. Even though fans are told to be excited, they don't really care about the sweet science (or their own lives in real life). Folks just want to see some heads bashed on. All the "greatest" fights of all time were action fights. Ward should really play up his passive aggressiveness to **** people off and it wouldn't be that hard to do that. It would pay dividends for future fights.